Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention.
Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.
I have been lucky enough to design for some great clients.
Here is a logo design for the Caliton Construction company from London.