If you’re looking to design the perfect leaflet for your business, you’ve likely already realised that you have quite a task on your hands. Compared to a lot of other marketing materials (e.g. flyers, banners, posters etc), leaflet design can often be quite time-consuming as unlike many of the aforementioned printed marketing materials, leaflets usually consist of multiple pages. Therefore, to an extent, they will have multiple designs and aims.
You’ll need to think about your overall aim/goal, your target audience, your desired message, the most appropriate format and much more.